Sociopreneurship As An Effort to Stimulate The Economy Of People by The Use of Toga Plants For Health Products Prevent Covid 19

  • Dian Utami
  • Yuni Lestari
  • Weni Rosdiana
  • Noviyanti Noviyanti
  • Dian Savitri
Keywords: Sociopreneurship; Economy; Covid 19

Abstract

During the Covid 19 pandemic in 2020, there were many impacts. One of them is the economy of the people in Indonesia. For this reason, a smart solution is needed to keep the people's economy excited with a series of activity programs, one of which is to activate sociopreneurship. This study aims to describe Sociopreneurship as an effort to stimulate the economy of the people by using Toga Plants for Health Drink Products to Prevent Covid 19. In which sociopreneurship activities are activities to empower the community's economy by carrying out 6 activities. This type of research is descriptive research with a qualitative approach, data collection techniques by interviewing, observation and documentation, data analysis techniques with data collection, data reduction, data presentation and conclusion drawing. The level of technology availability in this research is adequate to support research activities. The results of the study show that sociopreneurship is divided into 6 activities in communities affected by the COVID-19 pandemic, namely (1) Discussions with residents identify problems of residents affected by the pandemic, namely layoffs, previous businesses lacking prospects during the pandemic so that new businesses are needed and have good prospects, open a business no capital, insufficient marketing skills, (2) involvement of institutions in this case LPPM Unesa in terms of funding, (3) training in making drinks with Toga ingredients for health drinks to prevent Covid 19 through explanations with online media as well as modules, (4) assistance assistance in terms of kete implementation of all planned activity programs, (5) marketing assistance for products from sociopreneurship research activities, (6) measuring the success of sociopreneurship by resolving community economic problems during a pandemic with sociopreneurship. The output of this research is a scientific article published in ICACOS (International Conference on Research and Academic Community Services).

Published
2021-02-18